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Category: E-business & E-marketing

E-business & E-marketing

Beware the Cut ‘n’ Paste Persona

This Person Does Not Exist is a website that generates human faces with a machine learning algorithm. It takes real portraits and recombines them into fake human faces. We recently scrolled past a LinkedIn post stating that this website could be useful “if you are developing a persona and looking for a photo.”  We agree:…

E-business & E-marketing

Asynchronous Design Critique: Giving Feedback

Feedback, in whichever form it takes, and whatever it may be called, is one of the most effective soft skills that we have at our disposal to collaboratively get our designs to a better place while growing our own skills and perspectives. Feedback is also one of the most underestimated tools, and often by assuming…

E-business & E-marketing

Buffy the Vampire Slayer Took an Idea From Xena: Warrior Princess and Perfected It

Musical episodes of TV shows weren’t invented by Buffy the Vampire Slayer, nor by Xena: Warrior Princess either. But it was Xena that came up with a way of doing musical episodes that was incredibly effective, and Buffy that perfected it, producing a musical that has been a touchstone for TV ever since. Some TV…

E-business & E-marketing

Alcohol and Dental Hygiene Don’t Mix—Here’s How a Cosmetic Dentist Wants You To Protect Your Teeth When Drinking

Including tips for keeping wine stains from permeating those pearly whites. Bronzer can end up being a pretty crucial part of your makeup routine. It has the job of helping your skin look more bronzed, defined, and like you just spent the whole day in the sun (with SPF on, of course). However, if you…

E-business & E-marketing

Overeating is Human—Here’s How to Reframe the Experience

While finishing every meal comfortably satisfied would be nice, it’s not reality.Picture this: You’re out at a meal where the food is delicious and you can’t help yourself from all but licking the plate clean. Or, you’re feeling low and turn to cookies as a short-term salve. Or, you simply feel like you’ve overeaten, your…

E-business & E-marketing

No, Pooping Yourself During a Run Isn’t ‘Normal’

Running doesn’t have to give you the runs. Picture this: You’re out at a meal where the food is delicious and you can’t help yourself from all but licking the plate clean. Or, you’re feeling low and turn to cookies as a short-term salve. Or, you simply feel like you’ve overeaten, your belly and brain…

E-business & E-marketing

Immersive Content Strategy

Beyond the severe toll of the coronavirus pandemic, perhaps no other disruption has transformed user experiences quite like how the tethers to our formerly web-biased era of content have frayed. We’re transitioning to a new world of remote work and digital content. We’re also experimenting with unprecedented content channels that, not too long ago, elicited…

E-business & E-marketing
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