<
div class=”clickbankwrapper”>Unlocking Your Leadership Potential: From Hero to Human Leader with Empathy written by John Jantsch read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author. With over 30 years of experience across various industries, including media consulting and advertising, Hortense guides CEOs and senior executives on their journey from hero […]
Unlocking the Secrets to Premium Pricing in Professional Services written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with John Jantsch
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Join me as we explore the secrets to unlocking premium pricing in professional services by crafting messages that sell solutions, not services.
In this episode, you’ll learn:
1. The importance of messaging: Before even considering pricing, it’s crucial to nail down your messaging. Communicating the problem your services solve and how you uniquely understand your clients’ challenges is the first step towards charging a premium.
2. Differentiation is key: Standing out in a crowded market isn’t just about being different; it’s about showcasing how your unique approach directly addresses your clients’ pain points.
3. Building trust through personalized interactions: In today’s competitive landscape, automated solutions are no longer enough. Clients crave personalized experiences and a deep sense of trust before committing to premium pricing.
4. Productized packages for long-term relationships: Offering productized packages not only simplifies your offerings for clients but also lays the foundation for long-term relationships built on trust and value delivery.
5. Embracing monthly recurring revenue: By focusing on solving specific problems for specific clients in a consistent and reliable manner, you can shift towards a scalable business model centered around monthly recurring revenue.
These key takeaways provide actionable insights into the nuances of pricing professional services, empowering businesses to navigate this tricky landscape with confidence and clarity.
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This episode of The Duct Tape Marketing Podcast is brought to you by Work Better Now
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Visit WorkBetterNow.com mention the referral code DTM Podcast and get $150 off for your first 3 months.
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